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Actionable Insights

Bartlett System & Business Models, Inc. Value Prop Webinar

May 4, 2018 12:08:14 PM / by Adam Nathan posted in Value Proposition

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Join Our Webinar May 15th:"Value Propositions: What Gets Measured Gets Done”

I'm thrilled to be co-hosting a webinar on grounding an organization's strategy in quantifiable value propositions. From defining your value proposition to measuring it, this webinar will address the journey to realized customer value.

I’ll be joined by the dynamic and inspiring Carley Jacobson of Business Models Inc. (You may know BMI as the authors of the groundbreaking Business Model Generation and the business model canvas.) 

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Business & IT Alignment on Value: An Ongoing Endeavor

Mar 30, 2018 11:50:49 AM / by Adam Nathan posted in CEO, Value Proposition

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Value Proposition: A Story of 6 Blind Men and An Elephant

Mar 21, 2018 4:13:41 PM / by Adam Nathan posted in CEO, Value Proposition

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The ancient story of 6 Blind Men & An Elephant is used in this animated presentation to illustrate the challenges of aligning a CEO's understanding of their value proposition with their leadership team and board members.

Leaders can work shoulder-to-shoulder for years and still have very different ideas about the fundamental value the company is trying to create for its customers.

Our belief is that this alignment doesn't happen passively. It takes a deliberate effort to get everybody on the same page. And significant challenges and tensions emerge when their are disconnects.

Plus, we like flying elephants and camels.

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Lights, Camera, Action [Value Props & 818 Agency]

Mar 15, 2018 10:22:52 AM / by Adam Nathan posted in CEO, Strategy, Value & Friction, Value Proposition

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It's like being back in film school.

Been locked away in "the studio" this week recording video, audio, editing, building presentations, hunting for sound effects, discarding sound effects, and prepping the marketing for two social media campaigns.

The first campaign, a formalized offering for CEOs that helps establish value proposition alignment between a CEO and his/her leadership team (not an easy task) - and an easy disconnect to miss.

The second, a series of videos in support of ajoint  campaign with the 818 Agency's Jed Wexler. Guest blog post on ROE (return on event) here.

If you want to avoid being marketed and re-marketed, too, probably best to avoid Facebook and LinkedIn for a few weeks. Get some quality time in with the family. :-)

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