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Actionable Insights

Santa, These Are the Droids You're Looking For

Dec 21, 2017 4:54:33 PM / by Adam Nathan posted in Thought Leader, Actionable Insights, Strategy, Value & Friction

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Amazon's Squat Little Robots

Right now, at an Amazon fulfillment center near you, squat little robots are carrying your holiday presents like elves.

They are moving about on a grid, making way for other robots along small highways. When they get to their warehouse quarry, they spin beneath the target totes like barbershop chairs, lifting entire stacks of shelves.

Once these bins of products are mounted on their powerful torsos, they glide back across the warehouse and into a queue of other robots waiting for their turn with a human. The human reaches the length of their arm, grabs one of your presents, and blisterpacks it into a cardboard box.

Right now this is happening. Hundreds of thousands of items.

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