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Actionable Insights

Is Your Executive Team on the Same Page?

Aug 21, 2018 8:00:00 AM / by Adam Nathan posted in Strategy, Key Performance Questions, Company Dashboard

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The Company Dashboard & Strategic Alignment

Your company dashboard starts with a shared vision of your business. There's no point in measuring something if your team can't agree on what is most important. But what exactly IS most important in your organization?

Does everyone agree on the customer, the value proposition, the activities that are in scope - and the activities that aren't? Even if you don't agree on what will work, do you at least agree on what you're trying to do?

And if you were to separate your leadership into different rooms and ask them the same questions about the strategy and the business model, how close would they be? 

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A Playbook for Event Execs Everywhere: Achieving Your Return on Event (ROE)

Jul 25, 2018 9:30:00 AM / by Adam Nathan posted in Strategy

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Event Marketing, Data and Return on Event (ROE)

Events have remarkably similar attributes to planning and running any other large-scale, data-driven business — whether an event is your core business or an extension.

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Lights, Camera, Action [Value Props & 818 Agency]

Mar 15, 2018 10:22:52 AM / by Adam Nathan posted in CEO, Strategy, Value & Friction, Value Proposition

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It's like being back in film school.

Been locked away in "the studio" this week recording video, audio, editing, building presentations, hunting for sound effects, discarding sound effects, and prepping the marketing for two social media campaigns.

The first campaign, a formalized offering for CEOs that helps establish value proposition alignment between a CEO and his/her leadership team (not an easy task) - and an easy disconnect to miss.

The second, a series of videos in support of ajoint  campaign with the 818 Agency's Jed Wexler. Guest blog post on ROE (return on event) here.

If you want to avoid being marketed and re-marketed, too, probably best to avoid Facebook and LinkedIn for a few weeks. Get some quality time in with the family. :-)

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Voices on ROI: "7 Questions" with Param Ghangas

Feb 27, 2018 12:40:26 PM / by Adam Nathan posted in KPI, Strategy, Dashboard

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We sat down recently with Param Ghangas, the Director of Analytics at HBO, to talk through our 7 Questions.

Param has been working in analytics and marketing for over a decade, designing KPIs, building web analytics solutions, managing teams, and communicating actionable insights to a wide variety of stakeholders.  

Her experience spans the business and technical sides of creating ROI in complex enterprise environments. With a keen eye for maximizing the decision-making impact of a data strategy, she had a great deal to share on how companies can work effectively to leverage information assets.

Her answers have been lightly edited for clarity and length.

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McKinsey's Harry Bowcott on Data Strategy and Data Hype

Feb 14, 2018 10:18:58 AM / by Adam Nathan posted in Strategy, Value & Friction

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An actionable insight from Harry Bowcott, a Senior Partner at McKinsey.

In a recent article Bowcott looks at some prevalent myths around the current data hype. If there's a general takeaway from this insightful article, it would be that human insights will remain the dominant source of value for the forseeable future, and that a company needs to think of the value it provides (and receives from) its employees.

Keep your head on when building out your data strategy.

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It Would Seem Like the Simplest Question

Feb 13, 2018 5:31:43 PM / by Adam Nathan posted in CEO, Strategy, Value & Friction

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"What is our value proposition?"

You would think that everyone in an organization - and certainly everyone on the same leadership team - would identify a common value proposition for their customers.

Surely the CXOs are on the same page.

I mean they must be.

How could we have gotten this far! We all work in the same organization, we gather in the same conference rooms, we work on the same projects, we budget together.

We dine with the same customers!

We know it's not what it says on the website. That's all wrong. But that was just marketing. They never get it.

They nagged us about it, and then just wrote whatever. What they always write. The usual stuff.

But, come on, we know why our customers stay with us. Right?

Right?

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Your CEO Dashboard: A 5-Point KPI Health Check

Jan 29, 2018 11:08:15 AM / by Adam Nathan posted in CEO, Strategy, Dashboard, Business Model

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The most important dashboard in an organization is the one on the CEO's mobile phone or desktop. Other dashboards may provide insight into critical issues: financial health, marketing spend, operational efficiency, customer satisfaction and much more. 

The CEO’s dashboard tells the story of the company’s business model .

The key performance indicators here are vital signs that indicate how well the business model itself is functioning - and they provide predictive and actionable insights into future challenges and growth.

This article provides a five-point sanity check for your own CEO dashboard. Lock the door, hold your calls, and open up your current dashboard. 

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Actionable Insights: Peter Samson on Technology

Jan 3, 2018 10:53:09 AM / by Adam Nathan posted in Actionable Insights, Strategy, Value & Friction, Key Performance Questions

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An actionable insight from Peter Samson, CEO of 8folios.com. In a recent article on Gartner's CloudAdvice, Peter dives into the myth that digitalisation requires new technology.

He argues that most companies get hung up on technology and toolset, when they should be focused on how they service their customers.

The challenge, as he sees it, is to make sure a customer feels as valued in the new digital world as they used to feel in relationships with a more "human touch."

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Santa, These Are the Droids You're Looking For

Dec 21, 2017 4:54:33 PM / by Adam Nathan posted in Thought Leader, Actionable Insights, Strategy, Value & Friction

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Amazon's Squat Little Robots

Right now, at an Amazon fulfillment center near you, squat little robots are carrying your holiday presents like elves.

They are moving about on a grid, making way for other robots along small highways. When they get to their warehouse quarry, they spin beneath the target totes like barbershop chairs, lifting entire stacks of shelves.

Once these bins of products are mounted on their powerful torsos, they glide back across the warehouse and into a queue of other robots waiting for their turn with a human. The human reaches the length of their arm, grabs one of your presents, and blisterpacks it into a cardboard box.

Right now this is happening. Hundreds of thousands of items.

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CEO Playbook - A Tale of Two Lemonade Stands

Dec 16, 2017 2:57:05 PM / by Adam Nathan posted in CEO, Strategy, Business Model

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As your company's CEO, you are the chief strategist, designer and evangelist for your business model. The clarity you create around your target customer, your value proposition and the differentiated activities your organization delivers is critical.

If your business model isn't clear - or even defined - then you’re not ready for an investment in an analytics strategy. Put down your checkbook, and Don't Pass Go.

How can you gut check whether your business model is ready? This article contains some key questions and a relatable anecdote about two lemonade stands that should start you on your way.
 
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