We sat down recently with Param Ghangas, the Director of Analytics at HBO, to talk through our 7 Questions.
Param has been working in analytics and marketing for over a decade, designing KPIs, building web analytics solutions, managing teams, and communicating actionable insights to a wide variety of stakeholders.
Her experience spans the business and technical sides of creating ROI in complex enterprise environments. With a keen eye for maximizing the decision-making impact of a data strategy, she had a great deal to share on how companies can work effectively to leverage information assets.
Her answers have been lightly edited for clarity and length.