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Actionable Insights

Voices on ROI: "7 Questions" with Param Ghangas

Feb 27, 2018 12:40:26 PM / by Adam Nathan posted in KPI, Strategy, Dashboard

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We sat down recently with Param Ghangas, the Director of Analytics at HBO, to talk through our 7 Questions.

Param has been working in analytics and marketing for over a decade, designing KPIs, building web analytics solutions, managing teams, and communicating actionable insights to a wide variety of stakeholders.  

Her experience spans the business and technical sides of creating ROI in complex enterprise environments. With a keen eye for maximizing the decision-making impact of a data strategy, she had a great deal to share on how companies can work effectively to leverage information assets.

Her answers have been lightly edited for clarity and length.

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Your CEO Dashboard: A 5-Point KPI Health Check

Jan 29, 2018 11:08:15 AM / by Adam Nathan posted in CEO, Strategy, Dashboard, Business Model

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The most important dashboard in an organization is the one on the CEO's mobile phone or desktop. Other dashboards may provide insight into critical issues: financial health, marketing spend, operational efficiency, customer satisfaction and much more. 

The CEO’s dashboard tells the story of the company’s business model .

The key performance indicators here are vital signs that indicate how well the business model itself is functioning - and they provide predictive and actionable insights into future challenges and growth.

This article provides a five-point sanity check for your own CEO dashboard. Lock the door, hold your calls, and open up your current dashboard. 

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CEO Dashboard & KPI Selection [7 Critical Questions]

Nov 10, 2017 5:13:11 PM / by Adam Nathan posted in CEO, KPI, Strategy, Dashboard

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CEO Dashboards Fail. And Often. 

Probably too often. 

They fail because they don’t generate new, actionable insights. They fail because they are hard to use, ugly to look at, slow to load, and because the metrics are flat out wrong. But more troubling, they often fail because the CEO isn't strategically prepared to leverage one.

Here's the bottom line: dashboard KPIs are your leadership story quantified. For a CEO's KPIs to be effective, they need to be your organization's vital signs. They need to represent the shared understanding of "what matters" that you have already created within the culture of your business.

The following seven questions test how successful you have been in building, evangelizing, and creating alignment on your vision. Your answers to these questions will be strong leading indicators of whether your KPI and CEO dashboard will help drive your organization.

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