Actionable Insights

CEO Playbook - A Tale of Two Lemonade Stands

Dec 16, 2017 2:57:05 PM / by Adam Nathan posted in CEO, Strategy, Business Model

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As your company's CEO, you are the chief strategist, designer and evangelist for your business model. The clarity you create around your target customer, your value proposition and the differentiated activities your organization delivers is critical.

If your business model isn't clear - or even defined - then you’re not ready for an investment in an analytics strategy. Put down your checkbook, and Don't Pass Go.

How can you gut check whether your business model is ready? This article contains some key questions and a relatable anecdote about two lemonade stands that should start you on your way.
 
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