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Actionable Insights

Lights, Camera, Action [Value Props & 818 Agency]

Mar 15, 2018 10:22:52 AM / by Adam Nathan


It's like being back in film school.

Been locked away in "the studio" this week recording video, audio, editing, building presentations, hunting for sound effects, discarding sound effects, and prepping the marketing for two social media campaigns.

The first campaign, a formalized offering for CEOs that helps establish value proposition alignment between a CEO and his/her leadership team (not an easy task) - and an easy disconnect to miss.

The second, a series of videos in support of ajoint  campaign with the 818 Agency's Jed Wexler. Guest blog post on ROE (return on event) here.

If you want to avoid being marketed and re-marketed, too, probably best to avoid Facebook and LinkedIn for a few weeks. Get some quality time in with the family. :-)

CMO Event Marketing and ROE - Return on Event

The 818 Agency and The Bartlett System are supporting CMOs with emerging best practices in event marketing - taking best of breed techniques for at-event social media campaigns as well as a "business model" framework for creating value during the events themselves.

Very, very exciting things happening with event marketing and ROE (return on event) right now.

Excited about getting these both out there shortly.

Oh, and there's a new graphics-only presentation (Look Ma! No words!) on the way with a familiar story about 6 Blind Men and an Elephant. Lots of cute little images moving about - and some relatable thoughts on leadership team alignment on value proposition.

Here's your visual teaser:

6 Blind Men and an Elephant - A Tale of Value Proposition Alignment

 Anyway, it will be an explosion of content. Hang onto your hat.

In the meantime, if you want to learn more about our take on value propositions, you can download this (if you haven't already).

Stay focused. There will be a test.

Download Your Value Prop Playbook

Topics: CEO, Strategy, Value & Friction, Value Proposition

Adam Nathan

Written by Adam Nathan

Adam has been called "the John Ive of business simplification." He brings twenty years of experience helping business and non-profit leaders drive value with actionable insights. As a long-time business owner and CEO himself, he understands that creating value from information is never a given and that creating a data driven culture is a learned skill.

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