It's like being back in film school.
Been locked away in "the studio" this week recording video, audio, editing, building presentations, hunting for sound effects, discarding sound effects, and prepping the marketing for two social media campaigns.
The first campaign, a formalized offering for CEOs that helps establish value proposition alignment between a CEO and his/her leadership team (not an easy task) - and an easy disconnect to miss.
The 818 Agency and The Bartlett System are supporting CMOs with emerging best practices in event marketing - taking best of breed techniques for at-event social media campaigns as well as a "business model" framework for creating value during the events themselves.
Very, very exciting things happening with event marketing and ROE (return on event) right now.
Excited about getting these both out there shortly.
Oh, and there's a new graphics-only presentation (Look Ma! No words!) on the way with a familiar story about 6 Blind Men and an Elephant. Lots of cute little images moving about - and some relatable thoughts on leadership team alignment on value proposition.
Here's your visual teaser:
Anyway, it will be an explosion of content. Hang onto your hat.
In the meantime, if you want to learn more about our take on value propositions, you can download this (if you haven't already).
Stay focused. There will be a test.