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Actionable Insights

Adam Nathan

Adam has been called "the John Ive of business simplification." He brings twenty years of experience helping business and non-profit leaders drive value with actionable insights. As a long-time business owner and CEO himself, he understands that creating value from information is never a given and that creating a data driven culture is a learned skill.
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Recent Posts

Business & IT Alignment on Value: An Ongoing Endeavor

Mar 30, 2018 11:50:49 AM / by Adam Nathan posted in CEO, Value Proposition

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Value Proposition: A Story of 6 Blind Men and An Elephant

Mar 21, 2018 4:13:41 PM / by Adam Nathan posted in CEO, Value Proposition

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The ancient story of 6 Blind Men & An Elephant is used in this animated presentation to illustrate the challenges of aligning a CEO's understanding of their value proposition with their leadership team and board members.

Leaders can work shoulder-to-shoulder for years and still have very different ideas about the fundamental value the company is trying to create for its customers.

Our belief is that this alignment doesn't happen passively. It takes a deliberate effort to get everybody on the same page. And significant challenges and tensions emerge when their are disconnects.

Plus, we like flying elephants and camels.

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Lights, Camera, Action [Value Props & 818 Agency]

Mar 15, 2018 10:22:52 AM / by Adam Nathan posted in CEO, Strategy, Value & Friction, Value Proposition

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It's like being back in film school.

Been locked away in "the studio" this week recording video, audio, editing, building presentations, hunting for sound effects, discarding sound effects, and prepping the marketing for two social media campaigns.

The first campaign, a formalized offering for CEOs that helps establish value proposition alignment between a CEO and his/her leadership team (not an easy task) - and an easy disconnect to miss.

The second, a series of videos in support of ajoint  campaign with the 818 Agency's Jed Wexler. Guest blog post on ROE (return on event) here.

If you want to avoid being marketed and re-marketed, too, probably best to avoid Facebook and LinkedIn for a few weeks. Get some quality time in with the family. :-)

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Driving Data ROI from the Executive Suite

Feb 28, 2018 2:56:29 PM / by Adam Nathan posted in CEO, KPI

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In the daily bombardment of unsolicited email, pop-up video with every swipe, and newsfeeds crowded with calls-to-action, it is increasingly difficult to draw attention to one's company and value proposition.

This week we rolled out an interactive presentation called "Driving Data ROI from the Executive Suite." It is the first of a larger set of releases that share the vision and value of The Bartlett System.

Here's the non-interactive video presentation... 

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Voices on ROI: "7 Questions" with Param Ghangas

Feb 27, 2018 12:40:26 PM / by Adam Nathan posted in KPI, Strategy, Dashboard

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We sat down recently with Param Ghangas, the Director of Analytics at HBO, to talk through our 7 Questions.

Param has been working in analytics and marketing for over a decade, designing KPIs, building web analytics solutions, managing teams, and communicating actionable insights to a wide variety of stakeholders.  

Her experience spans the business and technical sides of creating ROI in complex enterprise environments. With a keen eye for maximizing the decision-making impact of a data strategy, she had a great deal to share on how companies can work effectively to leverage information assets.

Her answers have been lightly edited for clarity and length.

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McKinsey's Harry Bowcott on Data Strategy and Data Hype

Feb 14, 2018 10:18:58 AM / by Adam Nathan posted in Strategy, Value & Friction

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An actionable insight from Harry Bowcott, a Senior Partner at McKinsey.

In a recent article Bowcott looks at some prevalent myths around the current data hype. If there's a general takeaway from this insightful article, it would be that human insights will remain the dominant source of value for the forseeable future, and that a company needs to think of the value it provides (and receives from) its employees.

Keep your head on when building out your data strategy.

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It Would Seem Like the Simplest Question

Feb 13, 2018 5:31:43 PM / by Adam Nathan posted in CEO, Strategy, Value & Friction

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"What is our value proposition?"

You would think that everyone in an organization - and certainly everyone on the same leadership team - would identify a common value proposition for their customers.

Surely the CXOs are on the same page.

I mean they must be.

How could we have gotten this far! We all work in the same organization, we gather in the same conference rooms, we work on the same projects, we budget together.

We dine with the same customers!

We know it's not what it says on the website. That's all wrong. But that was just marketing. They never get it.

They nagged us about it, and then just wrote whatever. What they always write. The usual stuff.

But, come on, we know why our customers stay with us. Right?

Right?

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Your CEO Dashboard: A 5-Point KPI Health Check

Jan 29, 2018 11:08:15 AM / by Adam Nathan posted in CEO, Strategy, Dashboard, Business Model

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The most important dashboard in an organization is the one on the CEO's mobile phone or desktop. Other dashboards may provide insight into critical issues: financial health, marketing spend, operational efficiency, customer satisfaction and much more. 

The CEO’s dashboard tells the story of the company’s business model .

The key performance indicators here are vital signs that indicate how well the business model itself is functioning - and they provide predictive and actionable insights into future challenges and growth.

This article provides a five-point sanity check for your own CEO dashboard. Lock the door, hold your calls, and open up your current dashboard. 

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Voices on Value: "7 Questions" with Corné Brouwers

Jan 25, 2018 11:56:29 AM / by Adam Nathan

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We spoke this week with Corné Brouwers, a recent transplant from Amsterdam to California's Mendocino County.

With 25 years of experience as an Director of Information Technology, System Architect, and Business Consultant, Corné's work has spanned both the business and IT communities and provides insights into an analytics and data strategy.

His career has afforded him powerful and actionable insights into how technology can create data ROI in an enterprise.

We asked Corné Brouwers our 7 Questions on Creating Value from Data. Answers have been edited for clarity and length.

1. What professional experience has led to your understanding on how to deliver data ROI?

What I have noticed is that data analytics projects are started with a very optimistic view: “The data we have is a goldmine. We just have to get the value out of it. Therefore we need to invest in a tool and start some projects."

This mostly happens in companies that are just getting their feet wet. What I have also noticed is the need for a change of mindset.

You have to shift your mindset from merely reporting and dashboarding to digging deeper and analyzing the data. This requires out-of-the-box thinking, data mining and a R&D approach.

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Other Voices, Other Blogs...

Jan 5, 2018 4:57:17 PM / by Adam Nathan posted in Actionable Insights, Other Voices, Other Blogs

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"Why You Should Quit Brainstorming KPIs" - Stacey Barr

"KPI and measure selection is not a creativity exercise." I love this quote.

Stacey Barr, an Australian-based expert on defining and implementing key performance indicators, wrote a recent column about the pitfalls of brainstorming KPIs.

With her reliably cogent, analytical and thoughtful perspective, she makes a case against open-ended KPI definition sessions (vague goals, persuasion contests, and shallow levels of detail). If you don't now about her already, Stacey is a must have for your KPI RSS feed.

More links to stand-out articles from the last few weeks below the fold.

 

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