The ancient story of 6 Blind Men & An Elephant is used in this animated presentation to illustrate the challenges of aligning a CEO's understanding of their value proposition with their leadership team and board members.
Leaders can work shoulder-to-shoulder for years and still have very different ideas about the fundamental value the company is trying to create for its customers.
Our belief is that this alignment doesn't happen passively. It takes a deliberate effort to get everybody on the same page. And significant challenges and tensions emerge when their are disconnects.
Plus, we like flying elephants and camels.
It's like being back in film school.
Been locked away in "the studio" this week recording video, audio, editing, building presentations, hunting for sound effects, discarding sound effects, and prepping the marketing for two social media campaigns.
The first campaign, a formalized offering for CEOs that helps establish value proposition alignment between a CEO and his/her leadership team (not an easy task) - and an easy disconnect to miss.
In the daily bombardment of unsolicited email, pop-up video with every swipe, and newsfeeds crowded with calls-to-action, it is increasingly difficult to draw attention to one's company and value proposition.
This week we rolled out an interactive presentation called "Driving Data ROI from the Executive Suite." It is the first of a larger set of releases that share the vision and value of The Bartlett System.
Here's the non-interactive video presentation...
We sat down recently with Param Ghangas, the Director of Analytics at HBO, to talk through our 7 Questions.
Param has been working in analytics and marketing for over a decade, designing KPIs, building web analytics solutions, managing teams, and communicating actionable insights to a wide variety of stakeholders.
Her experience spans the business and technical sides of creating ROI in complex enterprise environments. With a keen eye for maximizing the decision-making impact of a data strategy, she had a great deal to share on how companies can work effectively to leverage information assets.
Her answers have been lightly edited for clarity and length.
An actionable insight from Harry Bowcott, a Senior Partner at McKinsey.
In a recent article Bowcott looks at some prevalent myths around the current data hype. If there's a general takeaway from this insightful article, it would be that human insights will remain the dominant source of value for the forseeable future, and that a company needs to think of the value it provides (and receives from) its employees.
Keep your head on when building out your data strategy.
"What is our value proposition?"
You would think that everyone in an organization - and certainly everyone on the same leadership team - would identify a common value proposition for their customers.
Surely the CXOs are on the same page.
I mean they must be.
How could we have gotten this far! We all work in the same organization, we gather in the same conference rooms, we work on the same projects, we budget together.
We dine with the same customers!
We know it's not what it says on the website. That's all wrong. But that was just marketing. They never get it.
They nagged us about it, and then just wrote whatever. What they always write. The usual stuff.
But, come on, we know why our customers stay with us. Right?
The most important dashboard in an organization is the one on the CEO's mobile phone or desktop. Other dashboards may provide insight into critical issues: financial health, marketing spend, operational efficiency, customer satisfaction and much more.
The CEO’s dashboard tells the story of the company’s business model .
The key performance indicators here are vital signs that indicate how well the business model itself is functioning - and they provide predictive and actionable insights into future challenges and growth.
This article provides a five-point sanity check for your own CEO dashboard. Lock the door, hold your calls, and open up your current dashboard.
We spoke this week with Corné Brouwers, a recent transplant from Amsterdam to California's Mendocino County.
With 25 years of experience as an Director of Information Technology, System Architect, and Business Consultant, Corné's work has spanned both the business and IT communities and provides insights into an analytics and data strategy.
His career has afforded him powerful and actionable insights into how technology can create data ROI in an enterprise.
We asked Corné Brouwers our 7 Questions on Creating Value from Data. Answers have been edited for clarity and length.
1. What professional experience has led to your understanding on how to deliver data ROI?
What I have noticed is that data analytics projects are started with a very optimistic view: “The data we have is a goldmine. We just have to get the value out of it. Therefore we need to invest in a tool and start some projects."
This mostly happens in companies that are just getting their feet wet. What I have also noticed is the need for a change of mindset.
You have to shift your mindset from merely reporting and dashboarding to digging deeper and analyzing the data. This requires out-of-the-box thinking, data mining and a R&D approach.
"KPI and measure selection is not a creativity exercise." I love this quote.
Stacey Barr, an Australian-based expert on defining and implementing key performance indicators, wrote a recent column about the pitfalls of brainstorming KPIs.
With her reliably cogent, analytical and thoughtful perspective, she makes a case against open-ended KPI definition sessions (vague goals, persuasion contests, and shallow levels of detail). If you don't now about her already, Stacey is a must have for your KPI RSS feed.
More links to stand-out articles from the last few weeks below the fold.