Talk about actionable insights!
Zara is the envy of its competitors. The company spends virtually nothing on advertising. Their products rarely go on sale, and their typical customer visits an astonishing 17 times a year.
"It is a big data business model that briefly made its founder the richest man in the world"
While their competitors' products are still making their way in container ships across the world, Zara is taking a new product, from sketches to the rack, in two to three weeks with sophisticated data insights.