He argues that most companies get hung up on technology and toolset, when they should be focused on how they service their customers.
The challenge, as he sees it, is to make sure a customer feels as valued in the new digital world as they used to feel in relationships with a more "human touch."
Peter's company, 8folios, is a knowledge management company, that helps clients get an overview of their IT assets, resolve questions around productivity, and daylight dependencies between IT systems. More information is available here.
CEO Playbook: A Business-First Strategy
The challenge of keeping a business-first perspective is addressed in the Bartlett System Value Wheel.
We also urge a focus on strategic business design within the development of Key Performance Questions and the determination of Value and Friction. Technology as a goal in itself is never the point.
C-Level leadership must decide on what value must be created that will sustain their business model - and if the current business model needs to change to reflect the impact of digitalisation on the customer experience.
The Bartlett System CEO Playbook
To learn more about the intersection of technology and business strategy, take a peek at our CEO Playbook: A Tale of Two Lemonade Stands or 7 Troubling Signs Your CEO is AWOL on Analytics. Both highlight the power of strategy-first thinking over technology.
Download our free CEO Playbook to learn more about the Bartlett System Value Wheel.