Actionable Insights

Actionable Insights: Michael E. Porter on Business Strategy

Dec 16, 2017 11:18:39 AM / by Adam Nathan

Michael E Porter on Analytics Strategy

An actionable insight from Michael E. Porter's seminal work on business strategy. He makes a salient point about defining what's "out of scope" as one of the 5 keys to strategic success. Essentially, when you try to do everything, you do nothing.

One of Porter's five tests on what strategy is includes the directive to understand trade-offs and choose what not to do. If you own your company's business strategy, then the must-read Harvard Busines Review "What Is Strategy" can be found here. This is a long form collection of articles, but the included callout summaries get at the heart of his thinking.

If you're not familiar with his work, Michael E. Porter was awarded Harvard's highest academic distinction for his contributions to strategic thinking.

How it relates to our The Bartlett System approach lies within the Business Model section at the top of the diagram below (and, critically, drives everything below it.)

Bartlett System Data Strategy Analytics Lifecycle

Getting a handle on the customer, the value proposition and the differentiated activities of your business is a prerequisite for every downstream step of your analytics strategy. Porter goes into some length about strategic differentiation in his own work.

For more information on how your business model ties in to the analytics lifecycle download our free CEO Playbook.

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Topics: Actionable Insights, CEO

Adam Nathan

Written by Adam Nathan

Adam brings twenty years of experience helping business and non-profit leaders drive value with actionable insights. As a long-time business owner and CEO himself, he understands that creating value from information is never a given and that creating a data driven culture is a learned skill.