An actionable insight from Michael E. Porter's seminal work on business strategy. He makes a salient point about defining what's "out of scope" as one of the 5 keys to strategic success. Essentially, when you try to do everything, you do nothing.
One of Porter's five tests on what strategy is includes the directive to understand trade-offs and choose what not to do. If you own your company's business strategy, then the must-read Harvard Busines Review "What Is Strategy" can be found here. This is a long form collection of articles, but the included callout summaries get at the heart of his thinking.
If you're not familiar with his work, Michael E. Porter was awarded Harvard's highest academic distinction for his contributions to strategic thinking.
How it relates to our The Bartlett System approach lies within the Business Model section at the top of the diagram below (and, critically, drives everything below it.)
Getting a handle on the customer, the value proposition and the differentiated activities of your business is a prerequisite for every downstream step of your analytics strategy. Porter goes into some length about strategic differentiation in his own work.
For more information on how your business model ties in to the analytics lifecycle download our free CEO Playbook.