Event Marketing, Data and Return on Event (ROE)
Events have remarkably similar attributes to planning and running any other large-scale, data-driven business — whether an event is your core business or an extension.
In a guest post for the 818 Agency, we explore how to establish a "return on event" with the same data-driven tools that are used to measure a business strategy.
We're thrilled to work with 818, the creator of award-winning business content, publishing and Facebook ad campaigns for the world's finest trade shows, conferences, and B2B brands.
Read the Bartlett System blog entry here. And then let us know how 818 and the Bartlett System can support your next event.