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Actionable Insights

Value Proposition: A Story of 6 Blind Men and An Elephant

Mar 21, 2018 4:13:41 PM / by Adam Nathan

 

 

The ancient story of 6 Blind Men & An Elephant is used in this animated presentation to illustrate the challenges of aligning a CEO's understanding of their value proposition with their leadership team and board members.

Leaders can work shoulder-to-shoulder for years and still have very different ideas about the fundamental value the company is trying to create for its customers.

Our belief is that this alignment doesn't happen passively. It takes a deliberate effort to get everybody on the same page. And significant challenges and tensions emerge when their are disconnects.

Plus, we like flying elephants and camels.

This short explainer animation will be part of a social media campaign to create awareness of our new service, Value Proposition Discovery & Alignment, a one day assessment to help eliminate communication disconnects around the fundamental question (that should be) driving an organization.

What value are we creating, for whom, and how?

 

Learn Our Approach to  Value Proposition Alignment

 

Topics: CEO, Value Proposition

Adam Nathan

Written by Adam Nathan

Adam has been called "the John Ive of business simplification." He brings twenty years of experience helping business and non-profit leaders drive value with actionable insights. As a long-time business owner and CEO himself, he understands that creating value from information is never a given and that creating a data driven culture is a learned skill.

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