The ancient story of 6 Blind Men & An Elephant is used in this animated presentation to illustrate the challenges of aligning a CEO's understanding of their value proposition with their leadership team and board members.
Leaders can work shoulder-to-shoulder for years and still have very different ideas about the fundamental value the company is trying to create for its customers.
Our belief is that this alignment doesn't happen passively. It takes a deliberate effort to get everybody on the same page. And significant challenges and tensions emerge when their are disconnects.
Plus, we like flying elephants and camels.
This short explainer animation will be part of a social media campaign to create awareness of our new service, Value Proposition Discovery & Alignment, a one day assessment to help eliminate communication disconnects around the fundamental question (that should be) driving an organization.
What value are we creating, for whom, and how?