We spoke this week with Corné Brouwers, a recent transplant from Amsterdam to California's Mendocino County.
With 25 years of experience as an Director of Information Technology, System Architect, and Business Consultant, Corné's work has spanned both the business and IT communities and provides insights into an analytics and data strategy.
His career has afforded him powerful and actionable insights into how technology can create data ROI in an enterprise.
We asked Corné Brouwers our 7 Questions on Creating Value from Data. Answers have been edited for clarity and length.
1. What professional experience has led to your understanding on how to deliver data ROI?
What I have noticed is that data analytics projects are started with a very optimistic view: “The data we have is a goldmine. We just have to get the value out of it. Therefore we need to invest in a tool and start some projects."
This mostly happens in companies that are just getting their feet wet. What I have also noticed is the need for a change of mindset.
You have to shift your mindset from merely reporting and dashboarding to digging deeper and analyzing the data. This requires out-of-the-box thinking, data mining and a R&D approach.